The Magic of Shopping
What is it about a spanking pair of new shoes, a crisp new outfit, a fabulous new bag, or even a brand new tube of lipstick that brings out a radiant glow on a woman’s face? For others, that glow might emanate from purchasing a new book, a new kitchen gadget, new running shoes, new curtains, or a new DVD - the list is virtually endless. Whether women will admit it or not, shopping will forever remain one of those little things that can put a silly smile on their face, an extra spring on their step, even unabashed joy in their hearts.
Most women of any age find buying something new whether from a store, a catalog, a friend, or online, inherently exciting. The thought of owning this newfangled object whether it is a replacement, replenishment, or something they never had before, is very reassuring in the sense that women are able to provide something for themselves in the manner they choose.
In the case of little girls, shopping gives them a sense of wonderment, a sense that they are able to receive and possess an item that they like and will most likely enjoy. The opportunity to select what they want, albeit often given a budget, is short of exhilarating to them. As they grow older and are able to fend for themselves thus giving them a chance to do their own purchasing, the feeling becomes even more satisfying.
Furthermore, what is it about the four letters S-A-L-E that causes palpitations, labored breathing, twitching eyelids, clammy palms clutching at purses, churning stomachs, restless feet and a whole lot of symptoms in most women? Imagine eyeing an item that you cannot normally afford, for weeks, sometimes even months or years. Suddenly, this item goes on SALE, say twenty or thirty percent off, and unbelievably, it is now within your purse’s reach. Would you not consider breaking down all barriers to get your hands on this item? Rather than risk yourself of sleepless nights, you go ahead and buy it. The best part is when a friend finds out you got it for a discounted price while she bought it at regular price. It might sound cruel, but it could be impossible to wipe off the smug look from your face.
Alongside with eating, shopping is one of women’s most popular ways of coping with stress, heartache, or just plain beating the blues. While the satisfaction brought about by food can lead to consumption of unwanted calories, purchasing something new can make a woman feel more beautiful, more attractive. A lovely new dress can work wonders for a heartbroken woman’s ego; a great new pair of shoes can do more than lift a lonely girl’s spirits. As long as it is not irrational, compulsive buying which can lead to debt, buying what you want when you want it can be a very good thing, probably even cheaper than seeking professional help.
Women also seem to thrive in the challenge of the process - searching for a particular item no matter how many shops they need to visit, braving the crowds especially when there is a storewide sale, relishing victory when able to snatch a precious commodity ahead of other ardent shoppers, haggling with the shopkeeper if possible, and of course the triumph of the ultimate purchase. Shopping should be considered a sport!
It is also something of a mystery why women would enter a store especially a grocery or a convenience store, without any intention whatsoever of buying anything, but would most likely exit the establishment with something, anything. Women seem to find a necessity for everything, and that is why they are the masters of the art of shopping.